'I am sure that regardless of the bloody Covid, it will work out,'' Gildo Zegna, brand CEO, said defiantly.

The new logo - evoking road with yellow lane markings - signifies the main road through the family reserve, but also the road ahead. Zegna is rebranding, dropping the first name of founder Ermenegildo Zegna from its official name and merging its three lines, alongside its recent public listing on the New York Stock Exchange to fuel future growth. РІР‚СњIt would have been the other way around if we hadn't had these problems,'' he said, referring to the latest virus surge to arise in seemingly perfect symphony with the fashion calendar. РІР‚СљThis is 10% live and 90% virtual,'' Sartori told guests. He followed up with a technical presentation of the new looks with live models. Instead of the live runway show many expected, creative director Alessandro Sartori showed a 15-minute video of models dressed in mainstay off-whites, black and grays against a snowy road in the Zegna family's Oasi natural reserve in neighboring Piedmont. In Milan, the fashion crowd was surprised to find itself in auditorium seating facing a maxi-screen for the Zegna preview. 18-23, followed by haute couture, while London canceled its January calendar, which will be combined with women's previews in February. It is important to remember that we must live with this virus, and that we have to find a way to protect peopleРІР‚в„ўs health while also continuing to work, to allow this industry to continue to work.РІР‚СњР”Р„s the pandemic continues to shadow Europe, Paris also has confirmed a slimmed-down selection of runway shows Jan. РІР‚СљFashion is the second most important industry in Italy. РІР‚СљThe positive thing is that many important brands decided to hold runway shows, and this is a good sign,РІР‚в„ўРІР‚в„ў said Carlo Capasa, the president of the Italian National Fashion Chamber.

It is a far cry from last yearРІР‚в„ўs delta surge, when the Milan runways were closed altogether.

The more than 40 planned live events have been reduced by one-quarter, with some 15 live runway shows going ahead alongside physical presentations. Global powerhouses like Fendi, Dolce&Gabbana and Prada will still host live shows, while Milan mainstay Giorgio Armani canceled entirely and other brands scrapped runway shows for digital. Access to those was severely limited by pandemic restrictions as Italy's virus infection tally hits record highs almost daily. The spike in the omicron variant forced Milan Fashion Week menswear previews for Fall-Winter 2022-23 to be scaled back, with significantly fewer events than initially planned.

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